The Lord spoke to Hosea, "My people are destroyed for lack of knowledge..." (Hos. 4:6 NASB).
Many businesses do not know the profile of their current customers and therefore don't know where to look for prospects.
Develop a customer survey that determines customer preferences, demographics and geographic area. Offer some free product or a "$5 off" coupon for the next purchase to encourage survey completion.
Then buy matching mailing lists or otherwise target your marketing to similar prospects.
Your newfound knowledge will allow you to hit a marketing bulls-eye for new customers.
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