The Prophet Ezekiel wrote, "Let not the buyer rejoice, or the seller mourn..." (Ezek. 7:12 NASB).
Long-term customer relationships require long-term satisfaction.
Consider every sale as either the beginning or extension of a long-term relationship.
Establish the proper relationship from the customer's viewpoint of good value for money.
You may have a customer over a barrel today, but if you try to squeeze the last dollar from a sale, that customer will begin to look elsewhere in the future.
Delight your customers for long-term success.
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