King Solomon wrote, "A good name is better than a good ointment" (Ecclesiastes 7:1, NASB).
We must protect our business reputation.
Firestone tire has maintained a sterling reputation from 1900 through the early 1970s when a quality problem surfaced that weakened the company.
Another quality problem has now surfaced that was not dealt with quickly. The result has been a loss of customer confidence.
When a moment of truth comes to you and your company, whether large or small, act quickly to relieve the problem and satisfy the customer.
Your good name will remain on top!
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