A founding member of New Creation Church, Joseph initially served as an elder and associate pastor. However, his unanimous appointment as senior pastor in 1990 marked a turning point in the history of the church, which started experiencing phenomenal growth. Under Joseph's leadership, the church congregation has grown by more than a hundredfold—from about 150 to more than 31,000 attendees.

Having built and established the leadership and congregation of New Creation Church on the sure foundation of Jesus Christ, Joseph is now actively fulfilling, around the world, the mandate that God has given him to preach God's unmerited favor without compromise. He heads Joseph Prince Ministries, Inc., an international, non-profit organization that seeks to build, encourage, and inspire people with the gospel of Jesus Christ through television broadcasting as well as a new media technology. Joseph's ministry as a pastor, teacher, conference speaker, and author continues to transform many lives, setting people free from the heavy yoke of the law, guilt, and condemnation by pointing them to Jesus and His finished work at Calvary.

Joseph believes the best in people and is committed to helping them discover how they can reign in life through the abundance of grace and the gift of righteousness. His desire is to help this generation of believers understand the new covenant of grace and realize how greatly blessed, highly favored, and deeply loved they are by their heavenly Father.

In addition, both Joseph and Wendy are moved by the plight of less fortunate children, especially in Asia, and consider it a calling and an urgent priority to provide practical help through Joseph Prince Ministries, Inc.'s missions initiative and humanitarian projects.