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Written by Marcia Malzahn

Every business person wants to be persuasive. Our goal is to convince the public our products and services are better than the competition. Yet some individuals are much more successful than others at this skill. Why? There are several reasons. One reason is persuasive people are self-confident, fully believe in their product, and know it inside and out. Another reason is their message comes from the heart. We need these keys both in the workplace as well as our spiritual life.

In business, we must research, learn, study, and practice our speech so it is delivered with self-confidence. When we make a speech from the heart, it comes out with passion; our beliefs and convictions are revealed. We come across as an honest, truthful person who sincerely believes in what we are saying and really want to help our customers. This is persuasion.

Spiritually, we also need to be self-confident in our relationship with the Lord. We have to spend time reading the Word, researching, learning, and studying so we are first fully persuaded of the love of God for us. When we know God personally, nothing can change our opinion of Him. We will have a fire burning in our hearts that will inevitably come out and convince others. This is persuasion. When you combine both the business with your spiritual persuasion, you become a wise, successful, persuasive woman that will touch many lives for God.